May 26, 2022
10:00 am - 2:00 pm
Stewards of the Land Brewery
418 Forest Road
Northford, CT 06472
Beer the Color of Money
Looking for unique ways to increase revenue? Look no further!
Greg Bisson, Director of New Hampshire Exeter Parks and Recreation, will be joining us at Stewards of the Land Brewery to share his knowledge on coordinating the largest beer festival in New England!
When the budget got tight, Exeter Parks and Recreation turned to the craft beer craze as a way to raise revenues. What started out as a small beer festival has morphed into one of the largest beer festivals in New England drawing a crowd from all over the country. From humble beginnings to record breaking profits, learn how Exeter Parks and Recreation navigated the political waters to establish the Powder Keg Beer and Chili Festival as the town’s marquee event. Join us and sip on a pint while Greg shares his tips and tricks on bureaucratic maneuvering, alternative funding, generating public-private partnerships, and the challenges of bringing back a large scale event during COVID. Mark Wantroba, of H.D. Segur Insurance, will also join us to discuss the risk management and insurance requirements associated with having alcohol at a public event. Learn how to generate revenue through hosting your own successful brew festival.